A Professional Website Builder or When Only Marketing Doesn’t Help
What’s the first idea that comes to your mind when someone starts searching for ways to promote a personal brand or gain a wider audience engagement? I bet that’s a smart online marketing strategy that can keep the web users involved and encouraged for the interaction with your company. Well, that’s true to a certain degree. Thanks to the well-thought-out online marketing promotion, you will be able to boost the visibility of your business and invite the wider audience to visit your official web page.
Let’s imagine the following situation. A person came across the URL address of your site in the search engines. The meta description/title/headlines seemed to be rather engaging to them. So, they clicked that link to be forwarded to your web page. And what do they see next? A dull web design that doesn’t deliver the anticipated wow-effect will hardly keep them engaged. Even the most impressive business promotion plan will crash if it’s not powered by the appealing and effective visual presentation of a brand on the web.
The same example can be applied for the demonstration of any different modern-day business. If your site doesn’t look catching, then chances are all marketing efforts will go in vain.
In order for such not to occur, all contemporary businesses should take the proper care about the presentation and organization of their web pages. In the modern-day age, building a site on your own from scratch is not an issue any longer. All that you need to do is selecting the right website builder that will help you get the job done quite easily and quickly.
Since we have started to discuss the services of online marketing agencies, let’s consider the examples of the site that can present their services to the online audience. In order to create a marketing agency website, one needs to consider the content that should be presented on the web page, the structure of their sites, as well as their visual presentation. The latter can be organized in the sleek and sound manner by means of the ready-made designs.
The digital marketing agency design includes a professional website builder that lets even the non-techies to create unique and usable web page code-free. The theme looks trendy and stylish. The minimalist design of the theme’s layout includes ghost elements and sleek, recognizable icons that deliver a more noticeable yet functional presentation to the web page. The fully responsive layout of the theme is enhanced with a number of pre-designed pages suited to be applied for a range of purposes. The built-in contact form allows the web users to get in touch with the marketing specialists with a click on the “submit” button.
As the name implies, the theme is intended to be used for the quick start of advertising agencies. Thanks to the fully editable structure of the theme’s pages, you can adjust the ready-made design to suit any different purpose on your own. The drag-and-drop admin panel lets you modify the theme’s layout as you simply work in the intuitive visual mode.
The design of the following template features elements of the material style. The flat elements of the theme’s pages will be displayed just the way they are supposed to be on both smaller and larger screens. The fast and easy installation of all theme’s components, as well as the built-in drag-and-drop admin panel, make the theme easy-to-handle even by those users who have little to no coding skills.
Here is one more example of the appealing presentation of online marketing agencies to the web community. The theme’s design is built with the focus on content, without compromising on the functional filling and visual appeal. The theme’s layout is ready to be modified by the professional website builder. The clean and spacious design of the template provides for the impressive readability of the content, and easy scannability of the web pages.
Here is one more example of the ready-made web designs that can be used as the foundation for marketing agency websites. The theme can be used for a range of online projects, including startups and well-established SEO companies. Making use of the simple navigation patterns and well-balanced layout structure, the theme makes it possible to bring the focus of the user’s attention to the essential pieces of data. Surrounded by white space, visuals look more outstanding, whereas texts look more readable.
Every online marketing specialist knows the real value of using smart marketing tools. Some of them are free. Some others are paid and even costly. Picking the best marketing tools can be a tough decision. Still, we’ll make an attempt to share our chart of the top 5 solutions that are worthy to be used by the online marketing pros.
- InfusionSoft is a powerful email marketing tool that’s listed among the top-recommended software for running effective online marketing campaigns. It’s a bit costly but still worth the investment. This is the must-try email marketing tool for everyone looking forward to increasing deliverability rates.
- Buzzsumo is a popular content marketing tool that allows you to find the most shared content on specific topics and websites. The built-in filters allow you to sort the list by the types of content those contain, i.e. by blogs, infographics, etc. The tool is worthy of your special attention is you wish to find the most trending subjects, analyze the most effective headlines, understand the future success of a particular topic, etc.
- Canva is a simple web design software that can be used in line with professional website builders. This is the best choice for everyone who wants to handle the web design of their web projects without the help of a graphic designer. Canva lets you work with the ready-made templates that are optimized for the striking performance in search engines.
- The SEO optimization and speed at which the pages of your site load are the top priority for the higher ranking of your site in the search engines. Using Pingdom, you will be provided with a deeper insight into the performance stats of your site, the site’s status, real-time monitoring, etc.
- CoSchedule makes it easy to run the wise planning of your online marketing campaigns. With its help, you can create schedules and follow the deadlines. The tool is fully integrated with Google Chrome, Google Docs, and Evernote.
If you are an online marketing specialist, you need a catching site and a bunch of smart marketing tools that will help you keep hold of things. The importance of the stunning web design should never be underestimated. A unique layout can be brought to life using professional website builders that let even the non-techies to create sites and manage their presentation without any extra help.